Laguna Clay Company's history is deeply rooted in clay. Jon Brooks, the company's president, learned the science of clay and glaze chemistry from his geologist father who developed several of the mines from which Laguna's raw materials are still mined today. Jon combined this scientific education with two other critical ingredients - a love for clay which he gleaned from his mother and father who were prominent Laguna Beach, California potters in the 1960's and 1970's, and Jon's own passion for business. The results - a kid who, at the age of 7, was developing his own clay formulas; at the age of 9 was throwing (and selling!) award winning pots, and sculpting clay clowns for southern California interior designers; and a few short years later was developing one of the most successful ceramic supply businesses in the country.